The OK! Beauty Edit by Jodie Kidd
The Face That Launched a Thousand Subscriptions
Premium beauty products by subscription
In a crowded beauty market, subscription services are rapidly gaining traction. If you order your vegetables by subscription, and subscribe to Netflix, Prime and Sky for your entertainment, why not your skincare, hair care and make-up?
OK! Beauty Box stands out from the crowd. High value products from trusted and emerging brands at affordable prices are focused on a theme or endorsed by a celebrity, the most prominent being supermodel Jodie Kidd.
The Stellar Strategy:
The Perfect Collaboration
Stellar works with OK! Beauty Box to place their boxes with influencers to gain social media exposure and user generated content. The influencer list is curated to target different audiences depending on each box’s contents.
Our close relationship with celebrity contacts meant we were able to introduce supermodel Jodie Kidd to the concept, who reviewed an OK! Beauty Box on YouTube. We were able to nurture this relationship into a successful collaboration.
Jodie’s OK! Beauty Box video review was posted on her YouTube channel and reached over 100,000 followers. OK! Magazine then created a complementary print story and, as the relationship grew, Jodie created her own personalised OK! Beauty Box which gained far-reaching media coverage and a high profile editorials in OK! Magazine, The Daily Mirror and The Daily Express.
Campaign Highlights
Jodie and her loyal follower base then supported both social and sales strategy leading to fantastic exposure insights and a sold-out box. Stellar supported the box strategy with influencer coverage which reached another 573,000 beauty followers.
