York Estates
Tiny Flat Becomes Big News
Who are York Estates?
York Estates is a boutique estate agent in the heart of Marylebone that prides itself on a totally tailored and personalized service. Over the course of 40 years York Estates has positioned itself at the heart of the community with a carefully curated portfolio of high-end properties in the most sought-after central London locations.
Julia Lilley, the dynamic owner has built a small but hugely talented and committed team – predominantly women – with each member of the team valued as a vital asset to the business.
The Stellar Strategy:
Think Big, Target Precisely
In property, size matters and small is always beautiful in story-telling terms, especially when it comes to central London properties.
Identifying an unusually bijou property on the York Estates books, Stellar crafted an engaging narrative and targeted the most influential property editors and journalists in the capital and beyond, focusing on mass circulation titles to achieve maximum reach.
Within a month, Stellar achieved significant coverage across key print titles, including The Evening Standard, The Daily Mail and The Daily Express, with online editorials reaching almost 4 million readers.
