CleanCo
The Hangover-Free Launch
The average person spends 252 hours a year hungover.
What could we do with that time?
CleanCo (formerly Clean Liquor) is a premium, non-alcoholic drinks brand from celebrity influencer and reality star, Spencer Matthews. Innovatively crafted to be enjoyed while celebrating “a life less wasted”, CleanCo offers zero-sugar, low-calorie, vegan alternatives to classic spirits such as gin, rum and tequila.
Our task was to work with Spencer on the brand launch.
The Stellar Strategy: An Immersive and Unforgettable Experience
It was clear from the start that this couldn’t be just another celebrity-filled (and fuelled) party. It had to be a show-stopping event that would last long in the memory – a multi-level sensorial experience.
On arrival guests were swept into a ‘gin-infused’ room, with the twist being that the heady juniper and citrus aromas emanated from non-alcoholic drinks.
An audio experience evoked the ambience of a distillery to represent the craftsmanship required to bring every drop of CleanCo to the glass, while aromatics and botanicals flooded the senses, from the mood-enhancing décor through to the all-important taste test.
A panel of experts added credibility to the evening and partygoers left feeling fully refreshed, informed, entertained and, best of all, clear headed.
Our hangover-free journalists and influencers responded brilliantly with over 80 pieces of coverage across the UK and US.
Campaign Highlights
We recorded a 100% conversion rate from attendee to coverage/social media post and market research conducted post-event indicated CleanCo was firmly established as a leading premium non-alcoholic drinks brand.
