Noveto Soundbeamer
A Revolution for The Ears
The Sound Choice for Noveto’s New Product Launch
Imagine being able to listen to your music while your partner sleeps. Or video conferencing without disturbing your work colleagues. Headphones and airpods are the obvious solution but discomfort, earache and fatigue are serious downsides. What if your headphones were invisible and sounds could be beamed direct to your ears, and yours alone?
The SoundBeamer, from innovative Israeli start-up Noveta, promises to revolutionise the way we experience music and audio. It’s a groundbreaking 3D audio device that acts as invisible headphones transmitting sounds direct to the individual listener.
The Stellar Strategy:
Showcase The Sound of The Future
Our task was to create a buzz pre-launch that would make people stop, listen and, crucially, invest.
The true capability of the SoundBeamer has to be witnessed first-hand to understand its breathtaking potential so leading global media and key influencers in the audiosphere were invited to be the first to try the new technology in the comfort of their own homes via a live stream.
Widespread coverage across the UK, America and Asia positioning Noveto as the leading innovators of groundbreaking audio technology destined to change how we listen to sound.
Campaign Highlights
Over 100 pre-launch pieces ensured the pre-order list for the SoundBeamer was full within 24 hours.
